Seth Godin
Author, blogger, a lifetime of projects. This is a retweet of my blog.
42 recommendations

Recommendations by Seth Godin

Just Kids
book
by Patti Smith, HarperAudio

Seth Godin 's Review:

Legendary musician Patti Smith's 2010 book "Just Kids" won the National Book Award, and Godin told Ferriss he considers the audiobook version, which she narrates, to be the best one he's ever listened to.

It tells the story of her and her best friend, the late photographer Robert Mapplethorpe, as they made their way through New York City in the 1960s and '70s.

"It is not going to change the way you do business, but it might change the way you live," Godin said. "It's about love and loss and art. It's about non-confidence and confidence. And it's mostly about having a best friend. It's magic."

Ref: http://www.businessinsider.in/Bestselling-author-Seth-Godin-recommends-7-audiobooks-that-will-change-your-life/Debt-by-David-Graeber/slideshow/51161221.cms

Seth Godin 's Review:

Godin said he listened to the late author and marketing expert Zig Ziglar's audiobooks so many times when he was younger that he wore out the cassettes and had to order a new set.

Ziglar's lessons focus on goal-setting, motivation, and closing a deal.

"He's your grandfather," he told Ferriss, "and my grandfather; he's Tony Robbins' grandfather — none of us would be here if it weren't for Zig."

Godin finds some of Ziglar's beliefs to be outdated, "but the fundamental principles ... just kept me going."

Ref: http://www.businessinsider.in/Bestselling-author-Seth-Godin-recommends-7-audiobooks-that-will-change-your-life/The-Pema-Chodron-Audio-Collection-by-Pema-Chodron/slideshow/51161213.cms

Seth Godin 's Review:

David Graeber, an academic and activist who was one of the early leaders of the Occupy Wall Street Movement, has an unorthodox theory that debt was the catalyst for the creation of currency, and Godin found it "mind-blowing."

Godin likes the audio version because he found repeated listens helped him digest the material.

He's not about to join the Occupy movement, he said, but he "found it completely rewired the way [he] thought the world worked."

Ref: http://www.businessinsider.in/Bestselling-author-Seth-Godin-recommends-7-audiobooks-that-will-change-your-life/Debt-by-David-Graeber/slideshow/51161221.cms

The Pema Chodron Audio Collection
book
by Pema Chodron, Sounds True

Seth Godin 's Review:

Pema Chodron is an American-born Buddhist nun who runs a monastery in Nova Scotia.

She learned from the late Tibetan monk Chogyam Trungpa, whose teachings Godin said can be summarized by the following: "We are falling, falling, with nothing to hold onto and nothing to slow us down. The good news is there is no ground to land on."

Ref: http://www.businessinsider.in/Bestselling-author-Seth-Godin-recommends-7-audiobooks-that-will-change-your-life/The-Art-of-Possibility-by-Rosamund-Stone-Zander-and-Benjamin-Zander/slideshow/51161217.cms

Seth Godin 's Review:

When Jacqueline Novogratz finally wore out her favorite blue sweater, she gave it to Good Will. Eleven years later, she saw it on the back of a young boy in Africa – her name tag still intact. Novogratz's point: We're all connected, more so than we may understand, and that is why she left a career in banking to tackle global poverty. This book serves as both her autobiography and a call to action for others.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/The-Blue-Sweater-by-Jacqueline-Novogratz

Seth Godin 's Review:

Godin said he wishes he had found Steven Pressfield's 2002 book "The War of Art" even sooner than he did because it had such a profound effect on him.

In it, Pressfield uses his career as a fiction writer to explore the ways he learned to overcome creative roadblocks and keep himself pushing forward when he felt he had nothing left to say.

Ref: http://www.businessinsider.in/Bestselling-author-Seth-Godin-recommends-7-audiobooks-that-will-change-your-life/Just-Kids-by-Patti-Smith/slideshow/51161220.cms

The Art of Possibility: Transforming Professional and Personal Life
book
by Rosamund Stone Zander, Benjamin Zander, Macmillan Audio

Seth Godin 's Review:

"The Art of Possibility" is the product of the husband-and-wife team of Benjamin Zander, a conductor with the Boston Philharmonic, and Rosamund Zander, a psychotherapist.

Godin said he finds their meditations on lessons from their lives so engaging that he listens to the audiobook at least once a month in his car.

Ref: http://www.businessinsider.in/Bestselling-author-Seth-Godin-recommends-7-audiobooks-that-will-change-your-life/The-War-of-Art-by-Steven-Pressfield/slideshow/51161219.cms

Little Brother
book
by Cory Doctorow

Seth Godin 's Review:

This technological thriller by Boing Boing coeditor Cory Doctorow tells the story of high school geek Marcus, who is caught in the wrong place in cyberspace at the wrong time. Marcus's battle with the US government gives Doctorow a chance to deal with thorny issues of civil liberty, national security, and the perils/rewards of a high-tech future.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/Little-Brother-by-Cory-Doctorow

Seth Godin 's Review:

NYU professor Clay Shirky explains how new forms of communication – everything from text-messaging to blogging – is changing the way that human beings come together and interact.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/Here-Comes-Everybody-by-Clay-Shirky

Seth Godin 's Review:

So, there are two kinds of business books.

The first kind contains a simple truth and then tries to persuade you to actually do something.

The second needs a big pad of paper and a pencil. This is the kind of book that covers the mechanics of a skill. Things like process control or cost accounting.

Josh comes through with a big ol list of the first type

Ref: http://sethgodin.typepad.com/seths_blog/2005/03/more_on_the_mba.html

 

 

 

 

Seth Godin 's Review:

Management guru Tom Peters offers this book in response to the many readers who have asked him for presentation materials from his ultra-popular seminars. At the center of Peters' thinking is his maxim that "imagination is the source of value in the economy."

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/The-Tom-Peters-Seminar-by-Tom-Peters

 

The republic of tea
book
by Mel Ziegler, Patricia Ziegler, Bill Rosenzweig

Seth Godin 's Review:

 Out of print, but findable at abebooks and other spots, this is a book about an entrepreneur getting his head around the otaku of his audience.

It exposed the long hard road for what it is… a journey worth taking

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Ref: http://wholeheartedhuman.com/pivotalbooks/

Seth Godin 's Review:

Digital marketing guru Joel Mitch asserts that “we are all intrinsically connected” and then uses this book to demonstrate how business can better use those connections to increase brand awareness.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/Six-Pixels-of-Separation-by-Joel-Mitch

Seth Godin 's Review:

The subtitle to Chodron's self-help book says it all: "Finding Freedom from Anger, Resentment, and Other Destructive Emotions." Relying on Buddhist teachings, Chodron urges readers away from destructive emotion.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/Don-t-Bite-the-Hook-by-Pema-Chodron

The Magic of Thinking Big
book
by David J. Schwartz

Seth Godin 's Review:

Motivational expert David J. Schwartz offers readers habits of thought and behavior that he says will maximize their victories and teach them to believe in themselves.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/The-Magic-of-Thinking-Big-by-David-J.-Schwartz

How We Decide
book
by Jonah Lehrer

Seth Godin 's Review:

Author and editor Joshua Lehrer uses neuroscience and a wide range of real-life examples to consider two questions: How does the human mind make decisions? And how can we make those decisions better?

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/How-We-Decide-by-Jonah-Lehrer

Seth Godin 's Review:

This is the most TED-inspired book I’ve ever written. And it’s also the one that keeps growing in popularity, with people buying dozens of copies to share (that never happens). I love it because it’s about you and what you’re going to do next.

Ref: http://ideas.ted.com/your-holiday-reading-list-58-books-recommended-by-ted-speakers/

Seth Godin 's Review:

 Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

Attraction, adultery, seduction, polygamy – Ridley offers explanations of these of other phases of human experience based on theories of evolution, genetics, and biology.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/The-Red-Queen-by-Matt-Ridley

Seth Godin 's Review:

This classic work by poet and essayist Lewis Hyde is a defense of creativity that has served as a source of inspiration and encouragement to a generation of artists.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/The-Gift-by-Lewis-Hyde

Seth Godin 's Review:

You already know that this book has the best title of any marketing book in a generation. What you don't know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.
 

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Seth Godin 's Review:

"The world does not need any more boring corporate blogs. We do, however, need a great one... from you. Open this book to any page and you'll discover ideas you can use to accomplish that goal, starting right now." 

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Seth Godin 's Review:

Your marketing may suck, but this book doesn't. Every single page has a story, an example, or a concept you'll find yourself repeating to colleagues within days. Powerful stuff, not for amateurs or anyone too lazy to succeed.

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Positioning: The Battle for Your Mind
book
by Al Ries , Jack Trout, Philip Kotler

Seth Godin 's Review:

This book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do, and thus you must boil down your offering into a unique slot that repositions the competition.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Syrup
book
by Maxx Barry

Seth Godin 's Review:

This story of a young entrepreneur with an idea for a better soda pop turns into a scathing satire of corporate excess and marketing gone mad.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/Syrup-by-Maxx-Barry

Seth Godin 's Review:

This is a key next step in spreading your idea--what do you do once people discover it? The answer: get permission to follow up. That makes it much easiser to launch your next idea

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

This book outlines the reasons why many efforts to jumpstart third-world economies fail. It's not just peasants, though. Many of your prospects feel precisely the same way.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

I wrote this short book to drive home a few basic points about how bad most corporate websites are.

Ref: .http://I wrote this short book to drive home a few basic points about how bad most corporate websites are.

Seth Godin 's Review:

It's impossible not to get excited when reading it. It's about how to prepare to get more sales, not in terms of revenue but in terms of laying the foundation.
 

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Seth Godin 's Review:

This book exhaustively looks at one very influential group of early adopters. This may not be YOUR group, but the thinking applies to every hive I can think of

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Seth Godin 's Review:

I don't know if you can teach this kind of creativity, but you can certainly raise your expectations by seeing how well they do design.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

You can find this book for free at www.ideavirus.com (click on "get it") but the book version is handier to read on the beach.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

This book helped me see design differently. Good design costs just as much as bad design, but it breaks through all sorts of clutter.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

The $100 Start-up
book
by Chris Guillebeau

Seth Godin 's Review:

"The money you have is enough. Chris makes it crystal clear: there are no excuses left. START. Start now, not later. Hurry" 

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Selling the Dream
book
by Guy Kawasaki

Seth Godin 's Review:

Guy has written several irrestible books, but this is a great place to start. It's all about starting the virus.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

Very old, very good. If you're doing any advertising, you have a professional obligation to read this.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

"Breathtaking review of what it means to be in a world that's powered by connection" 
 

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Seth Godin 's Review:

Wow! A Whole New Mind is one of those rare books that marks a turning point.

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Crossing the Chasm
book
by Geoffrey A. Moore

Seth Godin 's Review:

"Hit the red button"

Seth Godin 's Review:

Working for free (but working for yourself)

Just Kids
book
by Patti Smith, HarperAudio

Seth Godin 's Review:

Legendary musician Patti Smith's 2010 book "Just Kids" won the National Book Award, and Godin told Ferriss he considers the audiobook version, which she narrates, to be the best one he's ever listened to.

It tells the story of her and her best friend, the late photographer Robert Mapplethorpe, as they made their way through New York City in the 1960s and '70s.

"It is not going to change the way you do business, but it might change the way you live," Godin said. "It's about love and loss and art. It's about non-confidence and confidence. And it's mostly about having a best friend. It's magic."

Ref: http://www.businessinsider.in/Bestselling-author-Seth-Godin-recommends-7-audiobooks-that-will-change-your-life/Debt-by-David-Graeber/slideshow/51161221.cms

Seth Godin 's Review:

Godin said he listened to the late author and marketing expert Zig Ziglar's audiobooks so many times when he was younger that he wore out the cassettes and had to order a new set.

Ziglar's lessons focus on goal-setting, motivation, and closing a deal.

"He's your grandfather," he told Ferriss, "and my grandfather; he's Tony Robbins' grandfather — none of us would be here if it weren't for Zig."

Godin finds some of Ziglar's beliefs to be outdated, "but the fundamental principles ... just kept me going."

Ref: http://www.businessinsider.in/Bestselling-author-Seth-Godin-recommends-7-audiobooks-that-will-change-your-life/The-Pema-Chodron-Audio-Collection-by-Pema-Chodron/slideshow/51161213.cms

Seth Godin 's Review:

David Graeber, an academic and activist who was one of the early leaders of the Occupy Wall Street Movement, has an unorthodox theory that debt was the catalyst for the creation of currency, and Godin found it "mind-blowing."

Godin likes the audio version because he found repeated listens helped him digest the material.

He's not about to join the Occupy movement, he said, but he "found it completely rewired the way [he] thought the world worked."

Ref: http://www.businessinsider.in/Bestselling-author-Seth-Godin-recommends-7-audiobooks-that-will-change-your-life/Debt-by-David-Graeber/slideshow/51161221.cms

The Pema Chodron Audio Collection
book
by Pema Chodron, Sounds True

Seth Godin 's Review:

Pema Chodron is an American-born Buddhist nun who runs a monastery in Nova Scotia.

She learned from the late Tibetan monk Chogyam Trungpa, whose teachings Godin said can be summarized by the following: "We are falling, falling, with nothing to hold onto and nothing to slow us down. The good news is there is no ground to land on."

Ref: http://www.businessinsider.in/Bestselling-author-Seth-Godin-recommends-7-audiobooks-that-will-change-your-life/The-Art-of-Possibility-by-Rosamund-Stone-Zander-and-Benjamin-Zander/slideshow/51161217.cms

Seth Godin 's Review:

When Jacqueline Novogratz finally wore out her favorite blue sweater, she gave it to Good Will. Eleven years later, she saw it on the back of a young boy in Africa – her name tag still intact. Novogratz's point: We're all connected, more so than we may understand, and that is why she left a career in banking to tackle global poverty. This book serves as both her autobiography and a call to action for others.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/The-Blue-Sweater-by-Jacqueline-Novogratz

Seth Godin 's Review:

Godin said he wishes he had found Steven Pressfield's 2002 book "The War of Art" even sooner than he did because it had such a profound effect on him.

In it, Pressfield uses his career as a fiction writer to explore the ways he learned to overcome creative roadblocks and keep himself pushing forward when he felt he had nothing left to say.

Ref: http://www.businessinsider.in/Bestselling-author-Seth-Godin-recommends-7-audiobooks-that-will-change-your-life/Just-Kids-by-Patti-Smith/slideshow/51161220.cms

The Art of Possibility: Transforming Professional and Personal Life
book
by Rosamund Stone Zander, Benjamin Zander, Macmillan Audio

Seth Godin 's Review:

"The Art of Possibility" is the product of the husband-and-wife team of Benjamin Zander, a conductor with the Boston Philharmonic, and Rosamund Zander, a psychotherapist.

Godin said he finds their meditations on lessons from their lives so engaging that he listens to the audiobook at least once a month in his car.

Ref: http://www.businessinsider.in/Bestselling-author-Seth-Godin-recommends-7-audiobooks-that-will-change-your-life/The-War-of-Art-by-Steven-Pressfield/slideshow/51161219.cms

Little Brother
book
by Cory Doctorow

Seth Godin 's Review:

This technological thriller by Boing Boing coeditor Cory Doctorow tells the story of high school geek Marcus, who is caught in the wrong place in cyberspace at the wrong time. Marcus's battle with the US government gives Doctorow a chance to deal with thorny issues of civil liberty, national security, and the perils/rewards of a high-tech future.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/Little-Brother-by-Cory-Doctorow

Seth Godin 's Review:

NYU professor Clay Shirky explains how new forms of communication – everything from text-messaging to blogging – is changing the way that human beings come together and interact.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/Here-Comes-Everybody-by-Clay-Shirky

Seth Godin 's Review:

So, there are two kinds of business books.

The first kind contains a simple truth and then tries to persuade you to actually do something.

The second needs a big pad of paper and a pencil. This is the kind of book that covers the mechanics of a skill. Things like process control or cost accounting.

Josh comes through with a big ol list of the first type

Ref: http://sethgodin.typepad.com/seths_blog/2005/03/more_on_the_mba.html

 

 

 

 

Seth Godin 's Review:

Management guru Tom Peters offers this book in response to the many readers who have asked him for presentation materials from his ultra-popular seminars. At the center of Peters' thinking is his maxim that "imagination is the source of value in the economy."

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/The-Tom-Peters-Seminar-by-Tom-Peters

 

The republic of tea
book
by Mel Ziegler, Patricia Ziegler, Bill Rosenzweig

Seth Godin 's Review:

 Out of print, but findable at abebooks and other spots, this is a book about an entrepreneur getting his head around the otaku of his audience.

It exposed the long hard road for what it is… a journey worth taking

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Ref: http://wholeheartedhuman.com/pivotalbooks/

Seth Godin 's Review:

Digital marketing guru Joel Mitch asserts that “we are all intrinsically connected” and then uses this book to demonstrate how business can better use those connections to increase brand awareness.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/Six-Pixels-of-Separation-by-Joel-Mitch

Seth Godin 's Review:

The subtitle to Chodron's self-help book says it all: "Finding Freedom from Anger, Resentment, and Other Destructive Emotions." Relying on Buddhist teachings, Chodron urges readers away from destructive emotion.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/Don-t-Bite-the-Hook-by-Pema-Chodron

The Magic of Thinking Big
book
by David J. Schwartz

Seth Godin 's Review:

Motivational expert David J. Schwartz offers readers habits of thought and behavior that he says will maximize their victories and teach them to believe in themselves.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/The-Magic-of-Thinking-Big-by-David-J.-Schwartz

How We Decide
book
by Jonah Lehrer

Seth Godin 's Review:

Author and editor Joshua Lehrer uses neuroscience and a wide range of real-life examples to consider two questions: How does the human mind make decisions? And how can we make those decisions better?

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/How-We-Decide-by-Jonah-Lehrer

Seth Godin 's Review:

This is the most TED-inspired book I’ve ever written. And it’s also the one that keeps growing in popularity, with people buying dozens of copies to share (that never happens). I love it because it’s about you and what you’re going to do next.

Ref: http://ideas.ted.com/your-holiday-reading-list-58-books-recommended-by-ted-speakers/

Seth Godin 's Review:

 Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

Attraction, adultery, seduction, polygamy – Ridley offers explanations of these of other phases of human experience based on theories of evolution, genetics, and biology.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/The-Red-Queen-by-Matt-Ridley

Seth Godin 's Review:

This classic work by poet and essayist Lewis Hyde is a defense of creativity that has served as a source of inspiration and encouragement to a generation of artists.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/The-Gift-by-Lewis-Hyde

Seth Godin 's Review:

You already know that this book has the best title of any marketing book in a generation. What you don't know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.
 

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Seth Godin 's Review:

"The world does not need any more boring corporate blogs. We do, however, need a great one... from you. Open this book to any page and you'll discover ideas you can use to accomplish that goal, starting right now." 

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Seth Godin 's Review:

Your marketing may suck, but this book doesn't. Every single page has a story, an example, or a concept you'll find yourself repeating to colleagues within days. Powerful stuff, not for amateurs or anyone too lazy to succeed.

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Positioning: The Battle for Your Mind
book
by Al Ries , Jack Trout, Philip Kotler

Seth Godin 's Review:

This book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do, and thus you must boil down your offering into a unique slot that repositions the competition.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Syrup
book
by Maxx Barry

Seth Godin 's Review:

This story of a young entrepreneur with an idea for a better soda pop turns into a scathing satire of corporate excess and marketing gone mad.

Ref: http://www.csmonitor.com/Books/2011/0401/12-books-Seth-Godin-thinks-you-should-read/Syrup-by-Maxx-Barry

Seth Godin 's Review:

This is a key next step in spreading your idea--what do you do once people discover it? The answer: get permission to follow up. That makes it much easiser to launch your next idea

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

This book outlines the reasons why many efforts to jumpstart third-world economies fail. It's not just peasants, though. Many of your prospects feel precisely the same way.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

I wrote this short book to drive home a few basic points about how bad most corporate websites are.

Ref: .http://I wrote this short book to drive home a few basic points about how bad most corporate websites are.

Seth Godin 's Review:

It's impossible not to get excited when reading it. It's about how to prepare to get more sales, not in terms of revenue but in terms of laying the foundation.
 

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Seth Godin 's Review:

This book exhaustively looks at one very influential group of early adopters. This may not be YOUR group, but the thinking applies to every hive I can think of

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Seth Godin 's Review:

I don't know if you can teach this kind of creativity, but you can certainly raise your expectations by seeing how well they do design.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

You can find this book for free at www.ideavirus.com (click on "get it") but the book version is handier to read on the beach.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

This book helped me see design differently. Good design costs just as much as bad design, but it breaks through all sorts of clutter.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

The $100 Start-up
book
by Chris Guillebeau

Seth Godin 's Review:

"The money you have is enough. Chris makes it crystal clear: there are no excuses left. START. Start now, not later. Hurry" 

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Selling the Dream
book
by Guy Kawasaki

Seth Godin 's Review:

Guy has written several irrestible books, but this is a great place to start. It's all about starting the virus.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

Very old, very good. If you're doing any advertising, you have a professional obligation to read this.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html

Seth Godin 's Review:

"Breathtaking review of what it means to be in a world that's powered by connection" 
 

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Seth Godin 's Review:

Wow! A Whole New Mind is one of those rare books that marks a turning point.

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html

Crossing the Chasm
book
by Geoffrey A. Moore

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