Guy Kawasaki
4 recommendations

Recommendations by Guy Kawasaki

Guy Kawasaki's Review:

Dr. Bob Cialdini. You should already know how I feel about this book because of my recent post. Every sales and marketing person needs to read it.

Ref: https://guykawasaki.com/my_ten_favorite/

Guy Kawasaki's Review:

Another formative read for me. I devoured this book while in college. I can’t say that I’ve always been an effective executive, but Peter Drucker was a hero of mine.

Ref: https://guykawasaki.com/my_ten_favorite/

The Innovator's Dilemma
book
by Clayton M. Christensen

Guy Kawasaki's Review:

This was a formative read for me: it taught me why it’s so hard to come up with a second hit and why startups often have the advantage when creating curve-jumping innovation.

Ref: https://guykawasaki.com/my_ten_favorite/

Crossing the Chasm
book
by Geoffrey A. Moore

Guy Kawasaki's Review:

I learned the hard way about chasms while working for Apple. The early adopters are easy–“main street” is hard. Entrepreneurs should read this book when they are cranking out their “conservative” sales projections.

Ref: https://www.highlyreco.com/curator/book/create

Guy Kawasaki's Review:

Dr. Bob Cialdini. You should already know how I feel about this book because of my recent post. Every sales and marketing person needs to read it.

Ref: https://guykawasaki.com/my_ten_favorite/

Guy Kawasaki's Review:

Another formative read for me. I devoured this book while in college. I can’t say that I’ve always been an effective executive, but Peter Drucker was a hero of mine.

Ref: https://guykawasaki.com/my_ten_favorite/

The Innovator's Dilemma
book
by Clayton M. Christensen

Guy Kawasaki's Review:

This was a formative read for me: it taught me why it’s so hard to come up with a second hit and why startups often have the advantage when creating curve-jumping innovation.

Ref: https://guykawasaki.com/my_ten_favorite/

Crossing the Chasm
book
by Geoffrey A. Moore

Guy Kawasaki's Review:

I learned the hard way about chasms while working for Apple. The early adopters are easy–“main street” is hard. Entrepreneurs should read this book when they are cranking out their “conservative” sales projections.

Ref: https://www.highlyreco.com/curator/book/create

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