The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
by Robert B. Miller, Stephen E. Heiman, Tad Tuleja, J. W. Marriott
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Recommendations on The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

Recommendations from domain experts (curated by Highlyreco)

Steve Blank's Review:

Heiman’s books are a bit more tactical and are part of a comprehensive sales training program from his company Miller-Heiman.  If you are in sales or have a sales background you can skip these.  But if you aren’t they are all worth reading for the basic “blocking and tackling” advice.  The only bad news is that Heiman writes like a loud salesman – but the advice is sound. 

Ref: https://steveblank.com/books-for-startups/