Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
by Thomas Freese
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Recommendations on Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results

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Steve Blank's Review:

Thomas Freese is the master of consultative selling. Both his books are a great start in understanding how a pro sells.

Ref: https://steveblank.com/books-for-startups/