Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
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Recommendations on Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)

Recommendations from domain experts (curated by Highlyreco)

Steve Blank's Review:

Osterwalders follow-on book Value Proposition Design describes how to get product/market fit right.  It’s another “must have” for your bookshelf.

Ref: https://steveblank.com/books-for-startups/