Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder, Yves Pigneur
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Steve Blank's Review:

Over the last few years we’ve discovered that startups are not smaller versions of large companies. The skills founders need are not covered by traditional books for MBA’s and large company managers. There are now a few books that specifically address founders needs. Alexander Osterwalder’s Business Model Generation is the first book that allows you to answer “What’s your business model?” intelligently and with precision. Make sure this one is on your shelf. 

Ref: https://steveblank.com/books-for-startups/