My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by Claude Hopkins
1 recommendation


Get it

Recommendations on My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

Recommendations from domain experts (curated by Highlyreco)

Seth Godin 's Review:

Very old, very good. If you're doing any advertising, you have a professional obligation to read this.

Ref: http://sethgodin.typepad.com/seths_blog/2003/05/a_reading_list_.html