Zag: The Number One Strategy of High-Performance Brands
by Marty Neumeier
1 recommendation


Get it

Recommendations on Zag: The Number One Strategy of High-Performance Brands

Recommendations from domain experts (curated by Highlyreco)

Seth Godin 's Review:

You already know that this book has the best title of any marketing book in a generation. What you don't know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.
 

Ref: http://favobooks.com/enterpreneurs/95-marketing-books-best.html