Pre-Suasion: A Revolutionary Way to Influence and Persuade
by Robert Cialdini Ph.D.
1 recommendation


Get it

Recommendations on Pre-Suasion: A Revolutionary Way to Influence and Persuade

Recommendations from domain experts (curated by Highlyreco)

Richard H Thaler's Review:

“Pre-Suasion” by Robert Cialdini, which comes out in September. Cialdini’s last book,“Influence,” was published in 1984, and Thaler says he’s read an early version of this one. “He’s the most practical psychologist on Earth,” Thaler says of Cialdini.

Ref: http://www.marketwatch.com/story/6-books-recommended-by-richard-thaler-a-founding-father-of-behavioral-economics-2016-07-05