Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler, Cass R. Sunstein
2 recommendations

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Recommendations on Nudge: Improving Decisions About Health, Wealth, and Happiness

Recommendations from domain experts (curated by Highlyreco)

Vinod Khosla's Review:

Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and FreakonomicsNudge is straightforward, informative and entertaining—a must-read for anyone interested in our individual and collective well-being.


Ryan Holiday 's Review:

This might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten.

It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior.

We can have big aims, but get there with little moves. This book has excellent examples of that kind of thinking and how it is changing politics, government and business. My favorite example is about the bumblebee that they started putting on urinals–which drastically reduced the amount of spray and spillage because it changed where men aimed when they peed. It’s not exactly the coolest strategy but it solved a problem. So we can learn from it.