Marketing High Technology
by William H. Davidow
3 recommendations


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Recommendations on Marketing High Technology

Recommendations from domain experts (curated by Highlyreco)

Danielle Morrill's Review:

This is a list of the books, essays, blog posts, articles, podcasts, etc. that have had an outsized impact on my thinking in life and business. I am trying to figure out a good way to organize this, right now it is just a tiny part of my collection but definitely a set of books that I find myself suggesting to people over and over again.

Marketing

Ref: http://www.daniellemorrill.com/recommended-books/

Steve Blank's Review:

Bill Davidow’s Marketing High Technology introduced me to the concept of “whole product” and the unique needs of mainstream customers

Ref: https://steveblank.com/books-for-startups/

Marc Andreessen's Review:

Read Bill Davidow's book "Marketing High Technology" for this topic in tech industry. Underappreciated classic.

ref: https://twitter.com/pmarca/status/524782323972063233

Q) Who has written about positioning / timing for going beyond your initial beachhead besides "Crossing the Chasm" and "The Marketing Playbook"

A) Try Bill Davidow "High-Tech Marketing".

ref: https://twitter.com/pmarca/status/424541385186750465