This is a list of the books, essays, blog posts, articles, podcasts, etc. that have had an outsized impact on my thinking in life and business. I am trying to figure out a good way to organize this, right now it is just a tiny part of my collection but definitely a set of books that I find myself suggesting to people over and over again.
Marketing
Bill Davidow’s Marketing High Technology introduced me to the concept of “whole product” and the unique needs of mainstream customers
Read Bill Davidow's book "Marketing High Technology" for this topic in tech industry. Underappreciated classic.
ref: https://twitter.com/pmarca/status/524782323972063233
Q) Who has written about positioning / timing for going beyond your initial beachhead besides "Crossing the Chasm" and "The Marketing Playbook"
A) Try Bill Davidow "High-Tech Marketing".