Focus: The Future of Your Company Depends on It
by Al Ries
2 recommendations


Get it Read Summary

Recommendations on Focus: The Future of Your Company Depends on It

Recommendations from domain experts (curated by Highlyreco)

Ben Horowitz's Review:

This is an interesting pick. Marketing “expert” Al Ries believes that focus is the answer to continued growth and prosperity. You know, the common sense approach that Apple and almost no one else seems to follow these days: focus on core products and avoid the siren song of everything else. Of course this isn’t the only way to success and lots of companies that focus fail while lots of companies that diversify succeed. Notwithstanding that, focus is the key to mindfulness.

Ref: https://www.farnamstreetblog.com/2014/03/ben-horowitz-5-books/