The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
by Al Ries, Jack Trout
4 recommendations


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Recommendations on The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Recommendations from domain experts (curated by Highlyreco)

Joel Spolsky's Review:

The management training program we're starting up here at Fog Creek will take about three years and will be relatively intensive. Among other things, there will be a required reading list consisting of about 75 books (we're working on the theory here of one book every two weeks). We're trying to collect a combination of

  • the best business books of all time
  • the best software management books of all time
  • and every worthwhile history of a software/computer company that we can find.

This is my very first-draft list. By the time we get started a lot of these books will be replaced with better books, I hope; if you have any suggestions please feel free to email them to me. 

Ref: http://www.joelonsoftware.com/articles/FogCreekMBACurriculum.html

Steve Blank's Review:

Ries and Trout positioning books can be read in a plane ride, yet after all these years they are still a smack on the side of the head. 

Ref: https://steveblank.com/books-for-startups/

Tim Ferriss's Review:

I’ve re-read this before every product launch that I’ve done or even in the product development phases. Talks about things like creating a category versus trying to be the best in an existing category.

Ref: http://favobooks.com/enterpreneurs/68-tim-ferriss.html