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Classic book on the psychology of persuasion. I read it 15 years ago, thought about it ever since, and re-read it now. How to get a 700% improvement in volunteers. How to sell more by doubling your prices. How to make people feel they made a choice, when really you made it for them.

Derek Sivers
Getting to Yes

The book is one of the primary business texts in North America. So it shouldn’t surprise you that I was first introduced to this as part of my MBA program.

Charlie Munger
Crossing the Chasm

You know that oh-so-popular Rodgers’ bell curve about customer adoption rates? We’ve all seen it…but how do weactually use it to help us shape our business strategy? In Crossing the Chasm, you’ll learn about the actual characteristics of each kind of customer—from “innovator” to “laggard...

... A classic read.

Danielle Morrill
Zero to One

If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Sam Altman
The Innovator's Dilemma

Interestingly this is the only business book that Steve Jobs liked. In his biography of Jobs, Walter Isaacson wrote that it “deeply influenced” Jobs. Fittingly the book shows why and how most companies miss out on new waves of innovation — they do exactly what they are taught to do in business school.

Ben Horowitz
The intelligent investor

To invest successfully over a lifetime does not require a stratospheric IQ, unusual business insights, or inside information, What’s needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework. This book precisely and clearly prescribes the proper framework. You must provide the emotional discipline.

Warren Buffett
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