Classic book on the psychology of persuasion. I read it 15 years ago, thought about it ever since, and re-read it now. How to get a 700% improvement in volunteers. How to sell more by doubling your prices. How to make people feel they made a choice, when really you made it for them.
The book is one of the primary business texts in North America. So it shouldn’t surprise you that I was first introduced to this as part of my MBA program.
You know that oh-so-popularRodgers’ bell curve about customer adoption rates? We’ve all seen it…but how do weactually use it to help us shape our business strategy? InCrossing the Chasm, you’ll learn about the actual characteristics of each kind of customer—from “innovator” to “laggard”—and better understand how to choose and acquire your target market.
The author, Geoffrey Moore, talks about the importance of maintaining momentum to get the next group along the curve to want to buy into your product/service, navigating the challenges of moving across the customer adoption “chasm,” and ultimately growing a business that scales. A classic read.
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Interestingly this is the only business book that Steve Jobs liked. In his biography of Jobs, Walter Isaacson wrote that it “deeply influenced” Jobs. Fittingly the book shows why and how most companies miss out on new waves of innovation — they do exactly what they are taught to do in business school.
To invest successfully over a lifetime does not require a stratospheric IQ, unusual business insights, or inside information, What’s needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework. This book precisely and clearly prescribes the proper framework. You must provide the emotional discipline.
How do you surround yourself with smart people you want to learn from?
Being in geographic proximity with smart people is not always an option. If you follow the right people on twitter, Twitter is a viable option. Twitter is primarily focused on news. News can be distracting when your intent ion is to learn. If your intention is to learn, we have a better signal to noise ratio compared to twitter.
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